Most people remember WARHEADS as a fond, yet sour, memory of the 90's. What most people don't realize is that they're still around today and have an entire line of candy ranging from lightly sour gummies to extreme cry-your-eyes-out sour. We wanted to bring WARHEADS back to the forefront of people's minds, and let them know that WARHEADS has more than just the hard candies that everyone remembers.
We created content tailored to micro-audiences and rolled it out across Snapchat, Tumblr, and YouTube to spread the message: Sour To The People!
:15 Second Spot