TheKey Home Care is a home care service, providing nurses, personal assistance with daily tasks, and companionship for adults who want to age at home. TheKey was looking to expand their brand awareness and understanding of what services they provide through a multimedia brand campaign.
Over the course of a year, I provided my expertise and experience to produce and advise on internal graphic elements and external advertising collateral, including postcard mailers, trifold leave behind pieces, bus wraps, custom icons, social media assets, and banner ads.
TheKey's multimedia ad campaign, Changing the Way the World Ages, won Best Multimedia Campaign for the Home Health & Home Care category in the 2025 Aspect Awards.
Marketing Director: Emma Zumsen // Senior Director, Paid Media & Strategy: Greg Jones // Art Direction & Video: Gale Partners // Art Direction & Production, Paid Media: Kay Rossbach
