Hotheads bring a new flavor experience to the table: sour, sweet, and then the heat. This weird flavor combination was surprisingly tasty, but to get people pumped up about trying such a unique candy, we needed to show them what the experience was like.
These storyboards lead the direction for the final :15 second spot, and are framed to work on both vertical and horizontal screens.
Creative Director: Grant Eull // Art Director: Scott White // 
Copywriter: Will Caesar // Storyboards: Kay Rossbach // 
In collaboration with Pixel Farm
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